G-Fit is a personal trainer specialising in golf fitness based in Leeds who asked us to create a logo design to use on their website and printed material. The only brief was that we incorporated the 3 coloured boxes with the icons, and it was more focussed on the golfing aspect. The rest was left up to us. We used a silhouette of a golfer to use in the negative space between the letters 'I' and 'T'. Negative space design is a popular trend which have produced some great popular logo designs and we we thrilled to be able to incorporate it into this design.